Featured Services

Digital and Social Media Strategy

Today, companies can no longer rely exclusively on the benevolence of journalists to advance their strategic messaging. Their current and prospective customers simply take their news and information from a myriad sources whenever and wherever they please. More

Content Marketing

By now, we’re all familiar with the three legs of the marketing stool: paid (advertising), earned (publicity) and owned (original content) each of which is used to varying degrees to drive modern communications campaigns. Less familiar are hybrid models such as earned/owned (contributed) and paid/owned (sponsored) on which online publishers increasingly rely and which editorial-centric PR pros are best-equipped to create. More

Influencer/Journalist Engagement

Many of today’s most viral story memes originate with coverage from trusted media sources. Yet, traditional mainstream media outlets no longer have the lock on driving a national conversation. Today’s memes are as likely to emanate from sites with names like Quartz, Slate, Gawker, Pando Daily, Re/code, Politico, Mashable, Gothamist, The Wrap, Wired, and Buzzfeed, as they are from The New York Times, AP, Bloomberg, CNN or the Wall Street Journal. More