Other than the fun of sharing one’s opinion (whether it’s sought after or not), the beauty of blogging often lies in the ability to caress, after the fact, how one’s portrayed in the formerly indelible mainstream media.We all know what happened after a brash Cubby-seeking maverick took issue with his less-than-positive profile by The Times’s…… Continue reading Biz Blogs
Category: advertising
Commercial TV News
I find this one hard to believe. Researchers at The University of Oregon just promoted their study linking local TV station news content and the stations’ advertisers: “‘Stealth advertising’ counters Tivo ad skipping.” Sounds good. The researchers attempted to draw a link between news decisionmakers and those advertisers courted by the stations’ ad sales departments.The…… Continue reading Commercial TV News
Quants, Diets and Swimsuits
Steve Lohr’s piece in yesterday’s New York Times “Small Business” section explored some forward-looking online advertising scenarios for the SEM crowd. The so-called “quants” have raised the algorithm stakes to now let display ads find their online target, or more precisely, let the target find the most psychographically appropriate ads.Last year, this blogger posted on…… Continue reading Quants, Diets and Swimsuits
Runaway Brands
For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conference’s more compelling presentations came from Ben McConnell who…… Continue reading Runaway Brands
“Soon Be 7”
With instant global recognition and reverence, any news from Potterville (no not that one) merits media attention. In this case, it’s the unveiling of…(drum roll please) the PR and marketing campaign to hype the release of the final chapter in the Harry Potter series.Starting next month, news of Harry and his cohorts will begin to…… Continue reading “Soon Be 7”