Earning Media Coverage

Earning Media Coverage

I know. I know. I’ve been truant in my blogging duties. Maybe if July 4 fell on a Friday or Flatiron’s business wasn’t as brisk, I’d have more time to devote to this space. Whatever the reason, I wanted to expand upon my last post in which I posited that even today’s most digitally savvy […]

The PR Pitch

The PR Pitch

Over breakfast downtown, I recently caught up with an old friend who heads the New York office of one of the hot, digitally savvy PR boutiques that’s flourishing in this, the second coming of the startup revolution. We talked about the state of the business and the single biggest challenge she faces right now: how […]