Apple’s Secret PR Sauce

Apple’s Secret PR Sauce

An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.) In a fresh re-hash of the incident in Harvard Business […]