Apple’s Secret PR Sauce

Apple’s Secret PR Sauce

An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.) In a fresh re-hash of the incident in Harvard Business […]

Battle of the Mobile Spokespersons

Posted by on Jan 11, 2011 in Android, Apple, ATT, mobile, PR, VZW | No Comments
Battle of the Mobile Spokespersons

Unfortunately, I won’t be attending the much-hyped presser in NYC today where Apple chief Steve Jobs will presumably be joined by Verizon Wireless president Lowell McAdam (and maybe Verizon CEO Ivan Seidenberg) in an effort to finally put to bed the interminable rumors of an iPhone for VZW. After all, how much conjecture can one […]

Friday’s Video Views

iPhone vs. iPad a la Michael Jackson So where does the Mac Air fit in this video scheme? (via mashable) iPhone Subway Jam Who, I ask, had the misguided audacity to diss New York??? Four dudes jammin’ on the NYC Subway with their…iPhones (via TechCrunch HT @parislemon) Love this! Android Anxiety You all heard about […]

How Google PR Rolls

It’s no secret that if you toil in the PR departments of Google, Apple, Microsoft, Amazon, Twitter, eBay, and a handful of the other big-named brands leading the digital revolution, the struggle to gain media share of mind seems effortless compared to the rest of us working with smaller-branded clients. In fact, companies like Google […]

Amazon and SONY’s Bite of the Apple

Posted by on Sep 1, 2010 in Amazon, Apple, itouch, SONY, Steve Jobs | No Comments
Amazon and SONY’s Bite of the Apple

Yes. I admit it. I was one of the 8999 some odd Apple-holics glued to Gizmodo’s live feed of Steve Jobs’s latest star turn in San Francisco today. When that feed melted down, I abandoned that gadget blog and re-fired up my Safari 4 to watch the stage show via the Apple.com site.  Then, somewhere […]

Friday’s Video Views

Apple on the Skewer As if Taiwanese video re-enactment of Al Gore’s alleged trysted massage wasn’t enough, we now have an animated take on six months’ worth of foibles by everyone’s favorite Cupertino-based company (h/t The Next Web): Flipped Out While we’re talking Apple, the launch of this week’s latest and greatest tech product generated […]

Breaking: Apple Presser Friday

Breaking: Apple Presser Friday

Andy Grove Steve Jobs So the folks in Apple’s beleaguered PR department seemed to have prevailed in convincing the powers-that-be to directly address the PR imbroglio catalyzed by Consumer Reports‘ thumbs down rating of the iPhone 4. Other than the company’s super-controlled theatrical product launches, I can’t remember Apple ever holding an old-fashioned presser. Can […]

Friday’s Video Views

This week’s edition of Video Views features David Pogue crooning about his iPhone, a clip on one remedy to bolster print newspaper readership, USA Today‘s Jon Swartz at his first SXSWi conference, and a fresh old look at unintended acceleration. Here’s a sobering perspective of newspaper demographics and a potential remedy for preserving readership. (HT […]

A Transparent Apple

Posted by on Jan 29, 2010 in Apple, Edelman, PR, transaprency, trust barometer | No Comments
A Transparent Apple

Here’s the opening line of the 2010 Edelman Trust Barometer, an annual global opinion leaders study: “For the first time, this year’s Trust Barometer shows that trust and transparency are as important to corporate reputation as the quality of products and services.” We now find ourselves in the frothy wake of this week’s biggest corporate […]

Where’s Scoble When We Need Him?

Posted by on Jan 27, 2010 in Apple, Google, ipad, PR, Robert Scoble, ustream | No Comments
Where’s Scoble When We Need Him?

I’m dumbfounded. It’s one thing to keep under wraps or selectively leak tantalizing details about its game-changing, new category-creating tablet, to allow viral buzz grow to deafening volumes. Yet, here we are at the moment of truth. The time has arrived. It’s zero-hour and every media, tech, marketing and business reporter, plus the myriad Apple […]