The explosion in the number of syndicated content producers (i.e., bloggers) has created havoc in the regulatory environment, and specifically at the FTC, which oversees truth in advertising. So much so that the Commission is now weighing new regulations that would restrict what bloggers say about the products and services they receive as (quid pro…… Continue reading Truth-in-Blogging
Category: Bloggers
Target PRactice
When the blogosphere directed its full fury on the poor, unsuspecting Target corporate PR operative for her comment last week that Target doesn’t deal with bloggers, most social media-savvy marketing types were all too happy to jump on the bullseye-bashing bandwagon.Personally, I agreed that the ill-advised comment/policy was/is extremely short-sighted, if not counter-intuitive. New York…… Continue reading Target PRactice
Three Martini Lunch
The media fam trip is nothing new. Hotels, airlines and state tourism boards commonly build free, first-class trips for certain reporters into their PR budgets. Hollywood publicists may give even the travel biz a run for its money.Most established news organizations, however, have strict rules that forbid employees to accept freebies. Not true for a…… Continue reading Three Martini Lunch
The Future of Journalism
No. I don’t have the chutzpah (I mean prescience) of a Jay Rosen or Jeff Jarvis to portend what that future holds. Nonetheless, Jeff’s observations posted yesterday (and captured in part on video by Rafat) from an OPA (a former client) event in London, coupled with Jay’s Surowiecki-esque approach to news reporting are worthy reads…… Continue reading The Future of Journalism