Blogging Cool?

Blogging Cool?

For many of the digital cognoscenti, blogging is so passé. What with Twitter, Seesmic, Qik and countless other tools that tout and tweet, who has time for that once-heralded, longer-form RSS-enabled conjecture? It’s just so outré. But for the rest of America, e.g., those outside of Silicon’s valleys and alleys, the weblog remains very much […]

Target PRactice

Target PRactice

When the blogosphere directed its full fury on the poor, unsuspecting Target corporate PR operative for her comment last week that Target doesn’t deal with bloggers, most social media-savvy marketing types were all too happy to jump on the bullseye-bashing bandwagon. Personally, I agreed that the ill-advised comment/policy was/is extremely short-sighted, if not counter-intuitive. New […]

PR Blogger Secrets

PR Blogger Secrets

When you’re personally committed to post (almost) daily, there are times when the creative well appears to run dry. You resort to scanning your RSS reader’s PR and media folders for original posts, i.e., those that defy the blogging echo chamber. You scroll down your news portal’s home page for any interesting fodder. And finally […]

Dogged Blogger

Dogged Blogger

I was scratching my head today on what to write. Could the see-saw world of Hillary Clinton stomach yet another opinion, especially after her post-Primary winning proclamation? “In the last week I have listened to you and in the process I found my own voice.” Or rather…her PR handlers finally let her find her voice […]

Million Dollar Questions

Million Dollar Questions

From a freelance journalist seeking expert input, via ProfNet, for an upcoming column in the South China Morning Post. Under the headline “Blogging for Bucks,” it read: How do you make money from blogging? What’s the maximum and average? Is the market too overcrowded? Who writes the world’s best blog? What’s the best technological platform? […]

Microsoft’s Blog Filter

Microsoft’s Blog Filter

In a newly surfaced post by Joe Wilcox in eWeek’s Microsoft Watch, we’re treated to a pretty good look at how Microsoft PR has evolved. In it, the writer attempts to get his arms around the Redmond company’s migration from the mode of traditional message manager (through the filter of the trades) to an approach […]

Gillmor, Winer, Scoble…

Gillmor, Winer, Scoble…

Shel Israel pointed to his Naked Conversations’ pen pal’s heartfelt post yesterday in which the inimitable blogging A-lister and general good guy Robert Scoble threw his hands up, and his keyboard down, to lament the sorry state of discourse on his blogging and twittering platforms: “Much of what I read over on that Silicon Valley […]

PR and The Public Editor

PR and The Public Editor

We all know that today it’s imperative to keep track of when (and how) the online conversation drifts to news (or innuendo) about a client’s brand, product and service. That said, PR people still have their work cut out for them just keeping mainstream journalists in check. If not us, on whom can one rely […]

In for a Penny, In for a Pound

In for a Penny, In for a Pound

So, Debbie, I’ll post a comment about GSK’s new FDA-approved OTC weight-loss drug, if you send me a few samples. I can stand to lose a few. Seriously, a debate is a-brewing over Ms. Weil’s call in her popular blog for consumers to post comments on the drug’s nascent website. Apparently for some chroniclers of […]

Angelina’s iPhone Moment

Angelina’s iPhone Moment

Can the blogosphere crack Apple PR’s “Blue Wall of Silence” enveloping the iPhone? That’s the question the Scobleizer (Robert Scoble) raises today after getting the brush off by an Adobe tech he probed on the status of Flash for the iPhone. WebProNews picked up the post in which Scoble relates: “‘How’s the work on the […]