(Photo: World Economic Forum)I was able to attend PRSA’s annual Digital Impact Conference yesterday in New York City where I had the good fortune to hear former World Economic Forum digital chief Matthias Lufkens present some slides on Davos’s adoption of social media during his seven-year tenure.Matthias started at WEF in media relations, but had…… Continue reading Making a Digital Impact
Category: buddy media
SxSW: A Perfect Storm
PepsiMAX lot at SxSWBuddy Media’s Michael LazerowBuddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots.What has suddenly driven the interactive conference’s success? In…… Continue reading SxSW: A Perfect Storm