Making a Digital Impact

Making a Digital Impact

(Photo: World Economic Forum) I was able to attend PRSA’s annual Digital Impact Conference yesterday in New York City where I had the good fortune to hear former World Economic Forum digital chief Matthias Lufkens present some slides on Davos’s adoption of social media during his seven-year tenure. Matthias started at WEF in media relations, […]

SxSW: A Perfect Storm

SxSW: A Perfect Storm

PepsiMAX lot at SxSW Buddy Media’s Michael Lazerow Buddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots. What has suddenly driven the interactive […]