The Shifty Press Release

The Shifty Press Release

The debate over the value of the press release has raged pretty much unabated for the last seven or eight years. My pal Todd Defren literally built his PR firm on the back of his pathbreaking effort to re-imagine the press release of the future. (Yesterday, his company Shift Communications was named PR Agency of […]

The Fake News Release

The Fake News Release

As the debate over the form and function of the modern news release presses on, today we learn of one news release that actually succeeded in getting fairly prominent pick up — by the Dow Jones Newswire, no less. One problem: the release was a hoax perpetrated by a group of as yet unknown mischief-makers […]

The Juiced Up News Release

The Juiced Up News Release

This week one of my clients issued a news release on one of the big paid wire services. The Google News Alert showed immediate and impressive results: Dow Jones Marketwatch, Yahoo Finance, and dozens of others including, for whatever reason, Earth Times. Yet, when searching for the story on the Marketwatch site, nothing popped. Huh? […]

Leverage and Maximize

Leverage and Maximize

Not to be a curmudge or anything, but check out this news release header: Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI’s Event Technology Expo(TM) @ Affordable Meetings(R) National Yikes! The particular release was issued by the Hospitality Sales and Marketing Association International (HSMAI) to tout an upcoming event […]

Second Life’s Second Life

Second Life’s Second Life

I’m gearing up to moderate a Business Wire panel on Tuesday morning called, “A Social Media Conversation: How PR, IR and Marketing Professionals Can Engage and Participate in the Social Web.” (Now that’s a mouthful!) The punditry includes: Converseon CEO Rob Key TNS/Cymfony Chief Marketing and Strategy Officer Jim Nail Engadget Editor-in-Chief, Ryan Block Google […]

In Praise of the Press Release

In Praise of the Press Release

Two weeks ago, a client issued a news release nationally on Business Wire. Two days ago, a colleague sent me an effusive email containing a list of links to reputable web sites that posted the release verbatim. It included the usual subjects: Yahoo! Finance, AOL money & finance, msn money, Forbes.com… I ask myself: do […]

The News Release: Content or Context?

The News Release: Content or Context?

As PR types continue their obsession with the format and purpose of the modern-day news release, this resilient vehicle for allegedly breaking news continues to flourish in most industry circles. A quick scan of any 30-minute weekday block on Business Wire or PR Newswire will dispel any notion that the press release is dead. Even […]

Socially Optimized or Optimally Socialized?

Socially Optimized or Optimally Socialized?

Ahhhh. The news release. That poor, beleaguered PR tool that has died a thousand deaths, only to be reborn — optimally and socially speaking. This morning I was greeted with a text message from media maven Lisa Kovitz who tipped me to our friend and mediabistro.com doyenne Laurel Touby’s answer to the myriad unsolicited (and […]