Twitter and Media’s Atomization

We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations.This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportunity to engage and catalyze brand evangelists.Yet, I sit here mesmerized…… Continue reading Twitter and Media’s Atomization

Wispa Campaign

We all know about monitoring and mining the online “conversation.” All the big agencies, many of the digital-minded boutiques and quite a few PR vendors offer products that purport to keep real-time tabs on how a company’s product, service or reputation fares in the true court of public opinion.The real skill, however, lies less in…… Continue reading Wispa Campaign

Cans Don’t Lie

BL points to a Pepsi promotion wherein consumers are invited to go online to design a can of Pepsi. Cool idea, and certainly part of a larger trend.BL notes, however, that Jones Soda has been letting people do this since 2000. Since I never heard of Jones Soda, I’ll let it fizzle.This Sunday’s Los Angeles…… Continue reading Cans Don’t Lie

Runaway Brands

For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conference’s more compelling presentations came from Ben McConnell who…… Continue reading Runaway Brands