Runaway Brands

For the smattering of readers who follow this space, you will know that I started off the week in Vegas at the first “community 2.0” conference specifically created for the enterprise to explore how social networks and online collaboration can contribute to business success.One of the conference’s more compelling presentations came from Ben McConnell who…… Continue reading Runaway Brands

Community Organizers

Both Barry Libert and Francois Gossieaux (pictured left and right) were pleased by the turnout and enthusiasm for the inaugural Community 2.0 Conference held here in Las Vegas since Sunday.Barry, the CEO of Shared Insights, which organized the conference, and Francois, the founder of Corante and chairman of C20, shared their impressions of why online…… Continue reading Community Organizers

Craig and Scott’s Communities

While most of the Community 2.0 Conference is focused on the business enterprise, there’s much to be gleaned from consumer-driven communities. The panel that featured Craig’s List founder Craig Newmark, About.com CEO Scott Meyer and Social Signal’s Alexandra Samuel explored this. Giovanni Rodriguez, a Valley-based PR/marketing consultant, moderated.I’m sure you can find a more substantive…… Continue reading Craig and Scott’s Communities

iSociety

On the shuttle back to the hotel from the Bellagio last night, I eavesdropped a conversation in which a marketing manager at IBM talked effusively about an online business community called iSociety. Since I fell short of making it into high society, this sounded like a worthwhile endeavor to explore.I’m at the Community 2.0 Conference…… Continue reading iSociety