Apple Taxes & PR

Apple Taxes & PR

Who wasn’t talking about this weekend’s New York Times expose of how America’s (and the world’s) most beloved company uses creative accounting and legal tax loopholes to avoid paying its fair share of taxes? Yes it’s true, Apple fan boys! $AAPL’s U.S. federal income tax rate was less than 10% in 2011, depriving U.S. government […]

Run From the Roses

Run From the Roses

For as long as I can remember, PR pros have bemoaned the lack of attention the newspaper-of-record has devoted to their chosen profession. Sure, Stuart periodically reports the obligatory agency acquisition announcement, executive promotion item or PR scandal. But compared to our siblings on the other side of the marketing aisle, public relations coverage in […]