Apple Taxes & PR

Apple Taxes & PR

Who wasn’t talking about this weekend’s New York Times expose of how America’s (and the world’s) most beloved company uses creative accounting and legal tax loopholes to avoid paying its fair share of taxes? Yes it’s true, Apple fan boys! $AAPL’s U.S. federal income tax rate was less than 10% in 2011, depriving U.S. government […]

ExxonMobil’s Deflection Campaign

ExxonMobil’s Deflection Campaign

If you haven’t noticed, the world’s biggest oil company has kicked off what appears to be a rather ambitious (and pricey) advertising campaign extolling the virtues of…school teachers. I say pricey given that one of the TV spots aired during The Masters and another on “60 Minutes,” the priciest network news spot available. One can […]