I decided to take a look back at the PR/social/marketing pundits’ predictions for 2011. Fortunately the wiki I created a year ago to crowd-capture the more prominent of these prognostications remained intact.Below are those skewed to or posted by PR professionals (even though I admit that PR, as a discipline, has bled across the entire marketing communications…… Continue reading PR/Social Predictions: Who Got it Right?
Category: Edelman
NeXT PR
I headed back to PR Week’s NeXT Conference at The Times Center on Wednesday, and managed to catch most of Gil Schwartz’s keynote presentation in which he ran through a litany of supposed “PR problems.” You may know Schwartz by his Fortune magazine nom de plume, Stanley Bing. In his Clark Kent day job, Schwartz…… Continue reading NeXT PR
PR Week’s 40 Under 40
I managed to slip away from my clients today to sit in on the the kickoff lunch of PRWeek’s NeXT Conference held at The Times Center in New York. It was great seeing some old friends, (including a few former interns now running agencies).I didn’t recognize any of the folks honored at the “40 Under…… Continue reading PR Week’s 40 Under 40
SXSW Pitchers
Hashable at SXSWThe SXSW come-ons and event invitations are rapidly proliferating in my email box as the Texas-sized geek-fest fast approaches. Since this is essentially a PR blog, and I am in essence a PR person, I am in the PRculiar position to evaluate the quality and effectiveness of the various pitches.One rather lengthy and…… Continue reading SXSW Pitchers
Big Agency: Social Cred Scorecard
Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard
Friday’s Video Views
The Newspaper, AlasHere’s one person’s sobering look at (paper) newspapers’ diminished presence in our lives. (via Nextnik’s YouTube channel)Coupon CrazyGroupon CEO Andrew Mason via TechCrunch’s Evelyn RusliSocial Talking (PR) HeadsFive dimensions of social media PR by Cohn & Wolfe’s global digital president @chadlatz: (via @odwyerpr) Sounds good. Now, I ask, whether the world he describes…… Continue reading Friday’s Video Views
Friday’s Video Views
This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere.”Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s Masters…… Continue reading Friday’s Video Views
A Transparent Apple
Here’s the opening line of the 2010 Edelman Trust Barometer, an annual global opinion leaders study: “For the first time, this year’s Trust Barometer shows that trust and transparency are as important to corporate reputation as the quality of products and services.” We now find ourselves in the frothy wake of this week’s biggest corporate…… Continue reading A Transparent Apple
It’s a Digital Life
My wife had had enough. Our #1 and #2 sons will be home from college soon and we needed more space for their stuff. For years, she’s had her eye on the dozen or so boxes that contained “my life’s work” (as I put it). Today my pleads for preservation went unheeded. “Too bad” was…… Continue reading It’s a Digital Life
All I Ever Wanted to Be Was a…
The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled “Occupational Hazard,” some of our industry’s bold-faced names share their advice on just how to rebuild IB’s sullied reputation.(President Obama’s quip on Leno last night suggesting that our best & brightest forgo careers…… Continue reading All I Ever Wanted to Be Was a…