Elyse Porterfield: HOPA

Dry Erase GirlPR peeps, it’s really not about social channels, is it? After all, anyone can set up a Facebook fan page and Twitter feed or upload a piece of video on YouTube. It’s really all about a good yarn, i.e., one whose narrative resonates.As our industry struggles to compete with other marketing disciplines for…… Continue reading Elyse Porterfield: HOPA