Paid Subscriptions to Twitter, Facebook?

Paid Subscriptions to Twitter, Facebook?

Those of you who have taken August to heart and checked out of your digital information streams, a battle is brewing with everyone’s favorite real-time firehose: Twitter. It seems that the digerati’s lifeline is consolidating its power base by changing the rules that govern its API and specifically, third-party developer access to it. GigaOM’s Mathew […]

Chick Filleted

Chick Filleted

As if the Atlanta-based chicken chain hasn’t endured its share of public condemnation for management’s much-publicized anti-gay stance, today we learn — in Gizmodo of all places — about an apparent effort by a PR person, posing as a Facebook fan, to e̶n̶g̶a̶g̶e̶ astroturf the real reason why Jim Henson pulled its toys from the […]

Should Mark Zuckerberg Apologize?

Should Mark Zuckerberg Apologize?

I’ve been meaning to pen a follow-up to my post from a week ago on Facebook’s advertising strategy, but the company’s now infamous IPO quickly suffocated any opening for a fresh take from a PR (and personal) POV. Yes, readers, I too believed Mark, Sheryl and the bubblicious hyperbole that streamed from the tech, media […]

Facebook Advertising: To Like or Not to Like

Facebook Advertising: To Like or Not to Like

As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network. Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company […]

Making a Digital Impact

Making a Digital Impact

(Photo: World Economic Forum) I was able to attend PRSA’s annual Digital Impact Conference yesterday in New York City where I had the good fortune to hear former World Economic Forum digital chief Matthias Lufkens present some slides on Davos’s adoption of social media during his seven-year tenure. Matthias started at WEF in media relations, […]

Facebook’s Story Time

Facebook’s Story Time

So it’s settled (or so I thought). The forward-thinking marketing maven’s media universe was neatly divided into three categories: paid, earned and owned. This was codified in a Forrester post a couple of years back, and updated (by me) to include “shared” media – not as a fourth category, but rather as the desired outcome […]

Pinterest’s Growth Scheme: Genius or Sleazy?

Pinterest’s Growth Scheme: Genius or Sleazy?

Pinterest. Pinterest. Pinterest. Yikes, the noise is deafening. But will the latest social sharing site have legs? In yesterday’s fawning review in The New York Times, David Pogue cites Pinterest’s claim to be: “…the fastest Web site in history to break the 10-million-visitors-a-month threshold.” Fortune‘s Dan Primack asks “How to slow Pinsanity. Nothing gets tech […]

My Big Messy Social Life

My Big Messy Social Life

My social life is a mess. And I know I’m not the only one mired in the digital muck. Here’s the lowdown, which stands  in contrast to just two years ago:  I’m feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn’t find the image of Danny Meyer’s […]

Facebook’s Hackathon Culture

Facebook’s Hackathon Culture

Facebook’s agency relations manager Jennifer Kattula I swung by 360i’s new offices in Tribeca last evening for Social Media Week NY‘s weekly board meeting and holiday get-together. SMW chief Toby Daniels invited Facebook’s agency relations person Jennifer Kattula to walk the crowd through the company’s “hackathon culture,” but it wasn’t exactly what we’ve come to […]

Social Media on Steroids [Video]

Social Media on Steroids [Video]

Some of this blog’s followers have commented on how much they’ve enjoyed the once-regular feature “Your Weekend Viewing,” a curated collection of cool and useful videos posted here at week’s end. Unfortunately, Flatiron’s client obligations and the emergence of another outlet for this blogger’s musings have sidetracked the capture and sharing of these video views […]