Big Agency: Social Cred Scorecard

Big Agency: Social Cred Scorecard

Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry. This is clearly a loss for […]

The Social Season

The Social Season

So many new media confabs, and no clones available to attend them. I thus decided to stay local to audit Stowe Boyd’s inaugural Social Business Edge event held at Fleishman Hillard’s New York offices yesterday. I had a chance to hear Mr. Boyd’s overview of the business world’s new social order, the acerbic and entertaining […]

Big Agency Digital Cred

Big Agency Digital Cred

The namesake of Ragan’s PR Daily today called out Fleishman-Hillard (NYSE: OMC) CEO Dave Senay with the following tweet: @MarkRaganCEO Fleishman CEO doesn’t tweet, has no Facebook page, and uses ghostwriters to help with his blog Mr. Ragan’s goal: to incite eyeballs to his daily aggregated PR newsfeed. This particular piece took those he baited […]

All I Ever Wanted to Be Was a…

All I Ever Wanted to Be Was a…

The current issue of IDD magazine online explores the public relations quagmire currently confronting the investment banking industry. In a piece titled “Occupational Hazard,” some of our industry’s bold-faced names share their advice on just how to rebuild IB’s sullied reputation. (President Obama’s quip on Leno last night suggesting that our best & brightest forgo […]