Ford’s Social Media Black Belt

Ford’s Social Media Black Belt

I first met Ford’s social media chief Scott Monty in 2008 at a blogger meet-up (or was it a Tweet-up?) at the PRSA International Conference in his hometown of Detroit. Oddly enough, he kind of already knew about me, or rather about an issue I was having with my Lincoln MKX. Basically, my car’s roof […]

Apple Voice

Apple Voice

If one were to guess which of the world’s most-watched corporations had the most command-and-control approach to its communications, invariably that Cupertino, CA company would rank right up there. Apple Inc.’s PR is legendary, less for its embrace of the new tools of the trade — and the transparency that comes with it — and […]

Why Ford’s Failing

Why Ford’s Failing

There are many reasons why Ford has hit the skids, but one that holds resonance for me stems from a recent incident involving my fourth (and current) Lincoln. Why a Lincoln? I think it has to do with brand loyalty, and the fact that my former agency used to represent the automaker. My loyalty extends […]