Facebook Advertising: To Like or Not to Like

Facebook Advertising: To Like or Not to Like

As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network. Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company […]

Brand WPP

Brand WPP

Adweek reports today that a team from WPP has landed creative duties for Mazda North America, besting three esteemed ad agencies including “Omnicom Group’s DDB in Los Angeles (with sister shop Organic), MDC Partners’ Crispin Porter + Bogusky in Miami and Boulder, Colo. and the incumbent, independent Doner in Southfield, Mich.” In all honesty, I […]

Why Ford’s Failing

Why Ford’s Failing

There are many reasons why Ford has hit the skids, but one that holds resonance for me stems from a recent incident involving my fourth (and current) Lincoln. Why a Lincoln? I think it has to do with brand loyalty, and the fact that my former agency used to represent the automaker. My loyalty extends […]