A VC Getting Its PR On

A VC Getting Its PR On

I read with considerable interest the news this week in which venture capital firm First Round Capital has started “a publishing platform to share secrets of startup success.” It follows the company’s announcement in October of a platform called hackPR, which is “a site where journalists can reach out to several companies at once around […]

It Works Both Ways

It Works Both Ways

Columbia University Yesterday, I made my way over to the Morningside Heights campus of Columbia University for ReadWriteWeb’s inaugural 2Way Summit. ReadWriteWeb, IMHO, ranks right up there with TechCrunch, GigaOm, Mashable, TheNextWeb, BusinessInsider/SAI and AllThingsD as among the most influential sites from which one can glean the freshest take on the evolving digital landscape. The […]

Forget the Bong

Over the weekend, the inimitable Michael Arrington — he of TechCrunch fame — laid down the gauntlet to reputation minders everywhere via a blog post titled: “Reputation Is Dead: It’s Time To Overlook Our Indiscretions.” The post, which Mr. Arrington tweeted and retweeted assiduously, asserted that the myriad anonymous opinions, spawned by social media, renders […]

Re-casting Paid and Earned Media

Re-casting Paid and Earned Media

Social media guy Dave Armano, fresh off the news of his impending move to the “social media capital” of the United States — Austin, TX — today Flickr’ed some imagery (at left) to illustrate Brian Morrissey’s astute post “Blending paid and earned media in the stream.” Morrissey’s post, which took its cue from a Fred […]