Facebook Advertising: To Like or Not to Like

Facebook Advertising: To Like or Not to Like

As the Facebook IPO frenzy crescendos, the media pendulum has swung from fawning friendliness to sudden skepticism catalyzed by one giant automaker’s decision to pull its $10 million ad budget from the 900-million+ strong social network. Interestingly, and mildly reminiscent of its defiant public posture during the government bailouts of its rivals, Ford Motor Company […]

Ransom Money

Ransom Money

Did you ever read O’Henry’s famous short story “The Ransom of Red Chief?” In it, a couple of kidnappers snatch a young boy and demand a hefty ransom from the boy’s father. Turns out the boy is a huge pain-in-the-butt (not unlike Bette Midler in “Ruthless People“). As days and weeks pass without a payoff, […]