I found it ironic that the author of Groundswell, a book/movement/phenomenon that describes how ideas germinate from the ground up — without top-down influence — devoted space in his blog to the PR practice of pitching stories to influencers (e.g., “anyone with an audience”) from the top down. The book posits: “When consumers you’ve never…… Continue reading The Search for the Relevant PR Pitch
Category: groundswell
Misguided and Irrelevant
A couple of weeks ago, I penned a post on a new PR search application with which I am involved that I believe holds considerable promise in its ability to help the profession find the “right” journalists for their news or feature story suggestions.Rather than rely on job titles or reporting beats, MatchPoint spiders a…… Continue reading Misguided and Irrelevant
In Blogs We Trust?
The socially smart set have jumped all over Josh Bernoff’s just-released study that ranked the trust-worthiness of various information sources. His provocatively titled post “People don’t trust company blogs. What you should do about it” revealed that company blogs scored the lowest on Forrester’s version of The Edelman Trust Barometer.Company blogs earned a paltry 16%…… Continue reading In Blogs We Trust?
Unleashing the Groundswell
A fascinating story in Sunday’s New York Times that explores the rise of low-cost, but effective (and infectious) consumer-generated videos that advocate for and against the Presidential candidates.Its focus was Robert Greenwald whom I briefly met in the press room at last week’s Personal Democracy Forum. It was his video that forced Sen. McCain to…… Continue reading Unleashing the Groundswell