HAPPRO (Help a PR Pro Out)

HAPPRO (Help a PR Pro Out)

HARO founder Peter Shankman I confess. I’ve never been a huge fan of HARO, the free crowd-sourced service for journalists seeking topic experts or human examples to validate their story’s premise. While following its founder never ceases to disappoint, the service itself, in my mind has fallen short in its net benefit to the PR […]

HARO v. Profnet

HARO v. Profnet

A couple of years after ProfNet’s 1992 debut, founder Dan Forbush (below) decided to expand his service’s universe of users to the agency side of the PR spectrum. I remember talking to Dan at the time, and soon after, convincing my firm to subscribe to what grew into a veritable “killer ap” for the profession. […]

Micro-engaging

Micro-engaging

It was inevitable. Some enterprising person figured out — sort of — how to monetize (exploit) PR peeps’ burning desire to engage journalists via Twitter. Not only that, the means of engagement is a press release — reduced to a single line. The cost: $1 per character with a $50 minimum. Yikes! Here’s the tweeted […]

Twittering Journalists

Twittering Journalists

BusinessWeek’s John Byrne just posted the names and Twitter handles of 32 of his colleagues. Nice of him, though I wonder what his colleagues think? While we’re at it, PR peeps, here are some other lists of journalists who use Twitter: Business Week (courtesy of @johnabyrne) UK journalists (courtesy of PRBlogger.com) Newspapers that Twitter (courtesy […]