Apple’s Secret PR Sauce

Apple’s Secret PR Sauce

An Australian economics professor professes to know the secret PR sauce that led to the “implausible” disappearance of Apple’s biggest crisis in recent years: “AntennaGate.” Surely you remember the hyperbolic iPhone 4 launch and the ensuing issues from a misbehaving antenna. (Thank goodness for duct tape.) In a fresh re-hash of the incident in Harvard Business […]

The PR Divide

The PR Divide

The May 1 issue of Harvard Management Update featured an article titled “Why PR Matters — And What It Can Do For You.” It was written by Kevin Sullivan, a former journalist who heads marketing for a national law firm based in Atlanta. Mr. Sullivan does an admirable job in describing the tenets and power […]