SxSW: A Perfect Storm

SxSW: A Perfect Storm

PepsiMAX lot at SxSW Buddy Media’s Michael Lazerow Buddy Media chief Michael Lazerow took to the pages of the influential BusinessInsider yesterday to anoint SxSW as simply a “must-attend” event. He observed that SxSW Interactive today is larger than SxSW Music in which the legendary festival has its roots. What has suddenly driven the interactive […]