For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media…… Continue reading How Social Media Drives BIG Events
Category: instagram
My Big Messy Social Life
My social life is a mess. And I know I’m not the only one mired in the digital muck. Here’s the lowdown, which stands in contrast to just two years ago: I’m feeling pressure to bolster my presence on the red hot Pinterest even though the app (on Chrome) couldn’t find the image of Danny Meyer’s…… Continue reading My Big Messy Social Life
Friday’s Video Views
NBC News Digital Chief Speaks “There are over a billion cameras floating around in people’s pockets around the world.” Beet.TV treats us to the perspective of Mark Lukasiewicz, VP for Specials and Digital, NBC News. Of course, this interview took place before the momentous events in Egypt this week, which showed, in spite of those…… Continue reading Friday’s Video Views