The hype surrounding native advertising, sponsored content and/or promoted content is deafening. Online publishers, faced with diminished digital ad dollars and un-engaging ad creative, have turned to marketing-driven content that natively mimics editorial to invigorate reader engagement and revenue. Suddenly, a cottage industry has risen to help commercial entities come off as, well, less commercial.The…… Continue reading Content is King, Distribution is Queen
Category: Ketchum
Storytelling & Other PR Schemes
I’m prepping for two sessions at next weekend’s PRSA International Conference in San Francisco. The first will consist of a conversation with three in-house social/tech PR pros from: Facebook, Skype (Microsoft-owned) and Twitter.The idea grew out of a similar session held last spring in New York as part of PRSA’s Digital Impact Conference. That panel featured…… Continue reading Storytelling & Other PR Schemes
Crisis Quarterbacks
BP former chief Tony Hayward Photo | Justin ThomasPlaying Monday morning quarterback for the crisis du jour has long been a favorite pastime of PR pros and media types everywhere. I mean who didn’t have an opinion about how BP behaved in the aftermath of the Gulf oil spill?And did Tiger Woods, faced with a…… Continue reading Crisis Quarterbacks
NeXT PR
I headed back to PR Week’s NeXT Conference at The Times Center on Wednesday, and managed to catch most of Gil Schwartz’s keynote presentation in which he ran through a litany of supposed “PR problems.” You may know Schwartz by his Fortune magazine nom de plume, Stanley Bing. In his Clark Kent day job, Schwartz…… Continue reading NeXT PR
Tech/Media Travels in NYC
IGNITION at New York’s Time-Warner CenterA flurry of client activity kept me from this space last week, and this week looks like much of the same. I did manage to slip away from my office on Friday to attend two conferences: Ketchum’s Respect the Internet and Business Insider’s IGNITION. The first was held on Lafayette…… Continue reading Tech/Media Travels in NYC
Big Agency: Social Cred Scorecard
Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry.This is clearly a loss for Porter-Novelli…… Continue reading Big Agency: Social Cred Scorecard