Picture Imperfect

Picture Imperfect

It was with mixed emotions and frankly somewhat of a shock to hear the news late last week that one of the world’s most well-known and, at one-time, most-esteemed consumer brands was considering filing for bankruptcy. And I was not alone in my surprise. My first experience with the biggest employer in Rochester, NY came […]

PR Critical Issues Forum

PR Critical Issues Forum

The Yale Club in New York City was buzzing today with a packed room of buzz agencies, or rather, members of the PR agency trade association The Council of PR Firms. Scoping the table tent cards, most of the big marquee firms were on hand including Ketchum, Weber Shandwick, APCO, Fleishman Hillard, Porter Novelli, Burson-Marsteller, […]

A Kodak Moment

A Kodak Moment

Several months ago, I sat on a social media panel alongside Kodak’s Jennifer Cisney who walked the audience through her company’s employee-generated news content. It was compelling stuff with the right irreverent tone — not too commercial, a bit self-effacing, authentic, and informative with a decent amount of “gee whiz” factor built in — a […]