For as long as I can remember, PR pros have bemoaned the lack of attention the newspaper-of-record has devoted to their chosen profession. Sure, Stuart periodically reports the obligatory agency acquisition announcement, executive promotion item or PR scandal.But compared to our siblings on the other side of the marketing aisle, public relations coverage in The…… Continue reading Run From the Roses
Category: Louise Story
Libelous CGM?
Louise Story of The New York Times has done a great job of keeping tabs on the intersection of marketing and new media. Her piece this morning addresses the legal issues entailed in yet another consumer-generated media promotion wherein one QSR invited ordinary people to submit “commercial” videos at the expense of a competitor. “The…… Continue reading Libelous CGM?