The Optics of Marissa Mayer

Posted by on Sep 8, 2013 in branding, Marissa Mayer, marketing, PR, Yahoo, YHOO | No Comments
The Optics of Marissa Mayer

I recently wrote about Yahoo! and specifically its CEO’s efforts to revitalize the laggard Internet brand, a brand that started life alongside Altavista, another once-dominant Web brand whose fate Yahoo! hopes not to share (in spite of acquiring it). The take-away of the earlier post was to draw attention to all the media attention Marissa Mayer was drawing […]