Alice Cuneo, writing for AdAge.com, reveals for her readers the winner of “the best job in marketing.” What would you guess? — The Academy Awards and all those now-taxable goody bags filled with sponsored bling.– The Masters, the venerable golf tournament that happens to be held at a restricted country club. No problem. Just drop…… Continue reading The Best Job in Marketing?
Category: marketing
Pickin Fights
Back in the day, when glossy tech magazines reined supreme, I happened to represent the once pre-eminent publisher in the space. Our client expected a steady diet of non-competitive media attention for its portfolio of titles.To this end, during the Macworld Expo in Boston, we cajoled a couple of beantown TV stations to CompUSA to…… Continue reading Pickin Fights
Second Life’s Two Minds
Sure, Second Life has garnered an inordinate amount of media attention since hitting the big time over the last year or so. But just like the Mittyesque avatars who frequent the joint, opinions about the now big-branded virtual world tend to be of two separate minds.Consider the rather skeptical view proffered from one mind at…… Continue reading Second Life’s Two Minds
That List
A number of bloggers were just pinged by Todd Andrlik of ToddAnd’s “Power 150” list of top marketing bloggers, which was the subject of this blog (#119) a while back.The news: Todd is teaming up with Ad Age to institutionalize the list. He reasons:”The Ad Age partnership will help make the Power 150 an even…… Continue reading That List
My Fine Feathered Friend
It was great to see the news of the sale of my buddy Laurel Touby’s mediabistro.com to Jupiter for a cool $20 million+.This straight-shooting go-getter, usually seen in her trademarked pink feathered boa, worked round the clock to build the brand and a vibrant community well before the word community hit cliche status.While the business…… Continue reading My Fine Feathered Friend
A Dose of SEM
You may remember Elinor Mills who made a name for herself by revealing a bit too much about Google CEO Eric Schmidt. This in turn prompted the search/advertising monopoly to banish her from its journalist-in-good-standing list.Moments ago, Ms. Mills piled on an infectious story in which a Google Health blogger used all the attention that…… Continue reading A Dose of SEM
Free Content from Rafat
NWS-DJ: DJ Board Approves Sweeter Severance; 160 Senior Managers Now CoveredTW’s Parsons: Successful Digital Transition Would Make Time Inc. ‘Growth Business For A Long Time’ @ FOOA: Cost Per Action Ads Help Marketers Win Consumers’ Hearts, Minds And Wallets@ FOOA: How Not To Waste Billions Of Advertising DollarsIndustry Moves: Revver Shuffles Execs; Star Moved to…… Continue reading Free Content from Rafat
Fever Pitch
Some of the early coverage of Michael Moore’s latest docu-film “Sicko,” which the filmmaker screened in Cannes over the weekend, has begun to wash ashore. The early buzz is pretty good, but I’m sure the media tsunami will reach a crescendo as we approach the June 29 opening.This blogger posted on it just about two…… Continue reading Fever Pitch
“Soon Be 7”
With instant global recognition and reverence, any news from Potterville (no not that one) merits media attention. In this case, it’s the unveiling of…(drum roll please) the PR and marketing campaign to hype the release of the final chapter in the Harry Potter series.Starting next month, news of Harry and his cohorts will begin to…… Continue reading “Soon Be 7”
The PR Store: Coming to a Mall Near You
I wasn’t sure if I was reading this story correctly. A Charlotte, NC company called PRS Franchise Systems LLC has opened 13 PR retail stores and has plans for many more.”And while it’s the first PRstore in Oregon, it might not be the last. The company plans to have 350 stores in operation in the…… Continue reading The PR Store: Coming to a Mall Near You