Looking Ahead

Looking Ahead

Before I left for (a wonderful) family holiday, I compiled a list of some of the more notable social media and marketing predictions for 2009. It’s worth checking out here. Separately, my friends over at PR Newser crowd-sourced their readers (à la Peter Kim) for some 2009 “PR Predictions.” Here’s what I had submitted: Twitter, […]

Twitter and Media’s Atomization

Twitter and Media’s Atomization

We all know about mining the online conversation and the value it has for individuals, institutions and enterprises trying to get a read on their online reputations. This increasingly vital PR function also provides an early-warning system for potential PR peccadilloes, as well as an opportunity to engage and catalyze brand evangelists. Yet, I sit […]