Glossing Over the News Release

Glossing Over the News Release

At yesterday’s PCNY lunch, I sat next to BusinessWire‘s Christine Corey. “How’s business?” I wondered. “As good as ever,” she replied. For those who follow this space, you may have noticed my last post in which I decried Vocus for inaccurately tagging me in its media database as a tech reporter. Suddenly, scores of irrelevant […]

Danger Pitch

Danger Pitch

It has become so commonplace nowadays for journalists — mostly of the citizen variety — to “out” PR pros or firms whose story queries are either ill-suited to their tastes or grammatically challenged, or both. If the spammers, I mean senders only took a few moments to check out the space to which their clients […]