Business Insider Ignites New York

Business Insider Ignites New York

NYC’s Time Warner Center In compiling the questions for this week’s much-shared “PR 3.0 Questionnaire,” I did some research to see where various blogs and news sites ranked by unique monthly visitors in relation to one another. I hadn’t done this exercise in a while, but pretty much assumed that Boing Boing no longer topped […]

Friday’s Video Views

NBC News Digital Chief Speaks “There are over a billion cameras floating around in people’s pockets around the world.” Beet.TV treats us to the perspective of Mark Lukasiewicz, VP for Specials and Digital, NBC News. Of course, this interview took place before the momentous events in Egypt this week, which showed, in spite of those […]

Not Ready for PRime Time Players

Not Ready for PRime Time Players

It’s natural for us as PR pros to Monday-morning quarterback a prominent PR gaffe. After all, we have the advantage of not being at the table as the beleaguered PR consiglieres assess the myriad mitigating factors that would inform a communications strategy. As outsiders, we can simply take notice of the ugly aftermath and postulate […]

Call Any Vegetable

Call Any Vegetable

So now that we’ve gotten Blago out of our hair (or vice-versa), let’s turn our attention to the Super Bowl or “big game” for non-advertisers who want to leverage the event for marketing purposes. The news arrived today that NBC has rejected PETA’s Super Bowl TV spot. Apparently, the anti-fur people had an epiphany that […]

Dan ‘n Liu

Dan ‘n Liu

I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it. Nautica trumps Nike, […]

Debatable

Debatable

I can’t remember an election campaign that had so many debates. It used to be that the League of Women Voters would sponsor a debate here and there, and that was that. The League pulled out in 1988 proclaiming a fraud perpetrated on the American people. Back in 2000, I represented the Commission on Presidential […]