As the debate over the form and function of the modern news release presses on, today we learn of one news release that actually succeeded in getting fairly prominent pick up — by the Dow Jones Newswire, no less.One problem: the release was a hoax perpetrated by a group of as yet unknown mischief-makers attempting…… Continue reading The Fake News Release
Category: news releases
Thermogenic Energy & The PR Pro
I’ve decided to take this blog in a new editorial direction. At least that’s the assessment of Vocus, which recently anointed me as a tech if you believe the PR pitch themes that have suddenly suffocated my inbox.Here are those that arrived over the last 24 hours (and their formats):Photon Control Launches New Line of…… Continue reading Thermogenic Energy & The PR Pro
Leverage and Maximize
Not to be a curmudge or anything, but check out this news release header: Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI’s Event Technology Expo(TM) @ Affordable Meetings(R) National Yikes! The particular release was issued by the Hospitality Sales and Marketing Association International (HSMAI) to tout an upcoming event…… Continue reading Leverage and Maximize