For more than a decade, email has endured as the preferred mode for engaging journalists in an “earned media” paradigm. Of course, the term earned media wasn’t in the PR lexicon ten years ago. We simply called it media or editorial relations.PCNY Panel (8/7): NY Daily News, Good Day NY, HuffPost, WPLJ, BuzzfeedAs much as…… Continue reading EMail: Love it or Hate it
Category: nick bilton
Earning Media Coverage
I know. I know. I’ve been truant in my blogging duties. Maybe if July 4 fell on a Friday or Flatiron’s business wasn’t as brisk, I’d have more time to devote to this space.Whatever the reason, I wanted to expand upon my last post in which I posited that even today’s most digitally savvy PR…… Continue reading Earning Media Coverage
Friday’s Video Views
De-Friend-NationI’d hate to be the Facebook user that late night ascendant Jimmy Kimmel calls out in his monologue this week. But few can argue with his point. Right? Kimmel has started a movement he’s calling “National Unfriend Day.” (via mashable.) Henry & ChrisBusiness Insider’s legendary founder Henry Blodget sits down (for 40 minutes) to chat…… Continue reading Friday’s Video Views