Many marketers toiling in the new media and communications paradigm view a campaign’s virality as the holy grail measurement of success. The bar to achieve such digital and social nirvana, however, is higher than ever given the firehose of content gushing from myriad sources. Did you know that YouTubers upload 72 hours of video every minute…… Continue reading Shell-Shocking Creativity
Category: Nike
Your Weekend Viewing
iOS MagicNot sure how he does this, but here’s an i-Opener as seen on stage at TED. Arrington AnimatedYou know you’ve arrived when you become the subject of a Taiwanese animated spoof. As if we didn’t hear enough last week about the trials and tribulations of Arrington, Armstrong and Arianna, including a post from this…… Continue reading Your Weekend Viewing
Paid, Earned & Owned: Revisited
Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s…… Continue reading Paid, Earned & Owned: Revisited
Gap’s PR Ploy?
Logo Remake: Before and After One of the world’s most vaunted consumer-facing brands changed its company logo this week. And what happened?The new look was met with widespread derision from a public that today has the capacity to drive the conversation on such matters.Buzzfeed rounded up the negative sentiment under the title: “New Gap Logo…… Continue reading Gap’s PR Ploy?
Friday’s Video Views
This week’s edition of Vide Views features the suddenly ever-present Mark Zuckerberg, a tutorial on how to use the new FB privacy settings, a wacko PR guy, and a TV commercial from a white show ad agency that’s virally in tune with the YouTube age.The Mark Zuckerberg ShowTo start, it seems Facebook’s PR consiglieres instructed…… Continue reading Friday’s Video Views
Friday’s Video Views
This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere.”Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s Masters…… Continue reading Friday’s Video Views
Stupid Car Tricks
Over the weekend, astute PR observer Jennifer Van Grove took to Mashable (with a HT to the Chicago Tribune) to speculate on the authenticity of a video “fast approaching viral status.” Said video, shot on the streets of New York City, shows a wayward wrecking ball broadsiding a Dodge Minivan, flipping it on its side.…… Continue reading Stupid Car Tricks
Dan ‘n Liu
I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it.Nautica trumps Nike, and…… Continue reading Dan ‘n Liu
Kobe Bryant: Jackass
Global Brand + Famous Athlete + Luxury Car + Photo Shop = 2.5 Million ViewsThe June 1980 issue of Esquire magazine had a famous cover showing a chimpanzee and a typewriter (remember those?) with the caption: “Is Anyone in America Not Writing a Screenplay?” Today, that headline could read: “Is Anyone in America Not Posting…… Continue reading Kobe Bryant: Jackass