Shell-Shocking Creativity

Shell-Shocking Creativity

Many marketers toiling in the new media and communications paradigm view a campaign’s virality as the holy grail measurement of success.  The bar to achieve such digital and social nirvana, however, is higher than ever given the firehose of content gushing from myriad sources. Did you know that YouTubers upload 72 hours of video every minute […]

Your Weekend Viewing

iOS Magic Not sure how he does this, but here’s an i-Opener as seen on stage at TED. Arrington Animated You know you’ve arrived when you become the subject of a Taiwanese animated spoof.  As if we didn’t hear enough last week about the trials and tribulations of Arrington, Armstrong and Arianna, including a post […]

Paid, Earned & Owned: Revisited

Paid, Earned & Owned: Revisited

Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s […]

Friday’s Video Views

This week’s edition of Vide Views features the suddenly ever-present Mark Zuckerberg, a tutorial on how to use the new FB privacy settings, a wacko PR guy, and a TV commercial from a white show ad agency that’s virally in tune with the YouTube age. The Mark Zuckerberg Show To start, it seems Facebook’s PR […]

Friday’s Video Views

This week’s edition of Video Views features Nike’s CEO on Tiger Woods, social media in publishing, The Facebook Effect, Twitter Chirp, Edelman SM training, and Katie Couric on anonymity in the blogosphere. “Polarizing but authentic” is how Nike president and CEO Mark Parker describes the much-analyzed Tiger Woods TV spot that aired during this year’s […]

Stupid Car Tricks

Over the weekend, astute PR observer Jennifer Van Grove took to Mashable (with a HT to the Chicago Tribune) to speculate on the authenticity of a video “fast approaching viral status.” Said video, shot on the streets of New York City, shows a wayward wrecking ball broadsiding a Dodge Minivan, flipping it on its side. […]

Dan ‘n Liu

Dan ‘n Liu

I got a kick out of seeing the Nautica sweatband on Misty May’s forehead, but others most assuredly weren’t too pleased. The Nautica folks smartly figured that NBC’s anointment of two-women beach volleyball to a prime time sport (night after night after night…) merited a small investment, and there you have it. Nautica trumps Nike, […]

Kobe Bryant: Jackass

Kobe Bryant: Jackass

Global Brand + Famous Athlete + Luxury Car + Photo Shop = 2.5 Million Views The June 1980 issue of Esquire magazine had a famous cover showing a chimpanzee and a typewriter (remember those?) with the caption: “Is Anyone in America Not Writing a Screenplay?” Today, that headline could read: “Is Anyone in America Not […]