Omnicom-Publicis: A PR Scorecard

Omnicom-Publicis: A PR Scorecard

Now that the dust has settled from the biggest ad industry merger announcement ever, let’s take a moment to reflect on the net takeaway from the news. First, I should say that the announcement, IMHO, was mischaracterized. It was universally described as the creation of the world’s biggest advertising company, when in fact, both Omnicom […]

Big Agency: Social Cred Scorecard

Big Agency: Social Cred Scorecard

Big news this week from the land of the big agencies (where this PR pro spent a good chunk of his career). A-list social media pro Stephanie Agresta ankles Omnicom’s Porter-Novelli to join IPG’s Weber-Shandwick as NY-based EVP for digital strategy reporting to LA-based digital communications prexy Chris Perry. This is clearly a loss for […]