So it’s settled (or so I thought). The forward-thinking marketing maven’s media universe was neatly divided into three categories: paid, earned and owned. This was codified in a Forrester post a couple of years back, and updated (by me) to include “shared” media – not as a fourth category, but rather as the desired outcome…… Continue reading Facebook’s Story Time
Category: Paid
Paid, Earned & Owned: Revisited
Eighteen months ago, Forrester’s Sean Corcoran took a stab at an org chart to illustrate the new interactive marketing paradigm. Specifically, he attempted to further define terms popularized by several digital thought leaders for the types of media campaigns clients have at their disposal to advance their marketing goals, i.e., owned, paid and earned. Here’s…… Continue reading Paid, Earned & Owned: Revisited