Verizon’s Real Brand Ambassadors

Verizon’s Real Brand Ambassadors

Photo: CaptivationMedia.com A shared goal of every marketer toiling in the social spheres is to identify and amplify the voices of their brands’ most passionate advocates. The process of finding, anointing and catalyzing online brand ambassadors has evolved over the years after a rocky start. In the pre-Twitter and Facebook era, one cruise line “listened […]

Good Wife, Bad Pitch

Good Wife, Bad Pitch

The following note was received (and reported on) by Nikki Finke’s Deadline Hollywood blog: Dear Deadline Hollywood Daily Editorial Team, I know I just emailed you recently about CBS’s Three Rivers – I don’t mean to stalk your inbox – but I didn’t want you to miss out on The Good Wife either! … My […]