Super Bowl, Social Media and ROI

As this roller-coaster ride of 2009 slowly approaches disembarkment, many PR peeps continue to wrap their arms around the (soon-to-be anachronistic?) term/discipline/movement/phenomenon called “social media.” Today’s New York Times re-posted a post from ReadWriteWeb that captured some social media experts’s take on SM’s ROI: “In the words of one pro, ‘You can lead a horse […]

Micro-engaging

Micro-engaging

It was inevitable. Some enterprising person figured out — sort of — how to monetize (exploit) PR peeps’ burning desire to engage journalists via Twitter. Not only that, the means of engagement is a press release — reduced to a single line. The cost: $1 per character with a $50 minimum. Yikes! Here’s the tweeted […]

The Wiz

The Wall Street Journal‘s ad reporter Suzanne Vranica today raised a relatively overlooked, but not unimportant dimension of Michael Jackson’s multi-dimensional life. In so doing, she brought back some good memories. My first brush with the child star happened by phone. It was shortly after “The Wiz” had shuttered on Broadway and just before the […]

Personal v. Corporate Brandstreams

Personal v. Corporate Brandstreams

I recently wrote about the conundrum of posting under your own name to serve your employer’s social media needs. We’re all familiar with our friend fronting for Ford and the man behind the @ComcastCares Twitter handle. Many recommend using a real person in order to make the engagement more human, authentic. While other minders of […]

Cans Don’t Lie

Cans Don’t Lie

BL points to a Pepsi promotion wherein consumers are invited to go online to design a can of Pepsi. Cool idea, and certainly part of a larger trend. BL notes, however, that Jones Soda has been letting people do this since 2000. Since I never heard of Jones Soda, I’ll let it fizzle. This Sunday’s […]