Citizen-Kindled PR

Citizen-Kindled PR

This morning Saul Hansell, in the New York Times‘s “Bits” blog, draws our attention to Amazon’s “Holiday Customer Review Team,” or as Saul calls it, a “user-generated public relations” program. In his post he describes how the online retailer has deployed ordinary citizens, i.e., prolific product reviewers on the Amazon site, as “third-party” company spokespersons. […]