Category: public relations

Seth’s Tribal Order

In December, I read Seth Godin’s wisp of a book Tribes in which the esteemed digital pundit rallies his marketing-minded readers to break with tradition and take a leading role in the new world order.In a January 2008 post on his blog, he explained it this way: “Brand management is so 1999. Brand management was…… Continue reading Seth’s Tribal Order

Recession? Fire the PR Firms

“We get it. We absolutely get it. We understand that it would seem absurd at a time like this to be using taxpayer funds for this kind of non-essential service.” Non-essential service? So this is our fate, PR peeps…at last in the eyes of Chicago Mayoral press secretary Jacqueline Heard as she announced the cancellation…… Continue reading Recession? Fire the PR Firms

Jossip’s Take on PR

Not that Jossip is the arbiter of what’s real nowadays — in spite of it being a snarkily fun read — but I couldn’t help but notice its antagonistic (if not anachronistic) view of the PR profession.In a post titled “J-School to Public Relations: Selling Out or Buying In?,” the Gawker/Defamer wannabe castigated any self-respecting…… Continue reading Jossip’s Take on PR

Misguided and Irrelevant

A couple of weeks ago, I penned a post on a new PR search application with which I am involved that I believe holds considerable promise in its ability to help the profession find the “right” journalists for their news or feature story suggestions.Rather than rely on job titles or reporting beats, MatchPoint spiders a…… Continue reading Misguided and Irrelevant

Your Twitter Bed

What’s a socially networked person to do? All these outlets to share one’s thoughts, ideas and cool links! It’s exasperating. Well, first he or she should get a handle on each channel’s distinctive DNA and utility. Take Twitter. The inimitable David Pogue, who’s been tooling on the microblog these last few weeks, pondered in his…… Continue reading Your Twitter Bed

Will The Pentagon Go Social?

The Associated Press moved a piece yesterday on The Pentagon’s growing PR spend: “Pentagon increases spending on public relations,raising concern about propaganda.” The AP’s comprehensive investigation revealed that: “…over the past five years, the money the military spends on winning hearts and minds at home and abroad has grown by 63 percent, to at least…… Continue reading Will The Pentagon Go Social?

The End of PR Spam?

I’ve been in the PR game for a while, and as long as I can remember, clients have judged and compensated PR pros based on their ability to build a positive presence in the media. This client-agency paradigm hasn’t changed much over the years, though the means for building that presence, and the nature of…… Continue reading The End of PR Spam?

Embargoes Crunched, except if you’re…

I never liked embargoes. Sure, in a different age when there were but a handful of authoritative media in a given industry sector, the ability to work with each of them on an embargoed basis made sense — or at least was manageable as long as you were upfront about it.Today, with a myriad media…… Continue reading Embargoes Crunched, except if you’re…

Getting Social in Moscow

So I’m back from a three-day jaunt to Moscow where I gave a talk to a group of Russian marketing and communications executives on media, social media and PR trends in the U.S.This was my second visit there in six months, and yes, the traffic was still horrendous, the cars remained caked in mud, and…… Continue reading Getting Social in Moscow