Arianna Preps PR Peeps

Arianna Preps PR Peeps

I just returned from the annual PRSA confab in San Diego where thousands gathered to hear what’s what in the PR biz. I would have liked to have lingered another day (SD is such a fab city), but today PCNY held its own confab in NY where 160 PR pros heard producers for GMA, Nightline, […]

Metrics Buzz

Metrics Buzz

Doesn’t the discipline of reputation management fall squarely in the domain of the PR professional? Apparently no longer in today’s land grab of blurred marketing functions. Nielsen Buzzmetrics’s Pete Blackshaw, no stranger to the word-of-mouth marketing measurement scene, now sees gold in the execution of online reputation management programs. In a ClickZ piece today, penned […]

De-Optimizing Strategies

De-Optimizing Strategies

MSNBC.com’s savvy Internet-watcher Bob Sullivan today dissects a company that apparently sat in on one of Converseon founder Rob Key’s* presentations at a search strategy or WOMMA conference. Mr Key pioneered much of what’s happening in the booming area of “search engine reputation management,” if not the term itself. Of course, the company on which […]