As this roller-coaster ride of 2009 slowly approaches disembarkment, many PR peeps continue to wrap their arms around the (soon-to-be anachronistic?) term/discipline/movement/phenomenon called “social media.” Today’s New York Times re-posted a post from ReadWriteWeb that captured some social media experts’s take on SM’s ROI: “In the words of one pro, ‘You can lead a horse…… Continue reading Super Bowl, Social Media and ROI
Category: ROI
Social Media Round One
Volvo’s recent decision to hand the reins of its social media, SEO and digital PR programs to WPP’s esteemed media buying agency Mindshare has tongues-a-wagging and fingers-a-pointing.Brand Republic and others reported the surprising news that reignited the debate over which marketing discipline is best suited to deliver clients’ growing digital dreams.Mat Morrison, global digital head,…… Continue reading Social Media Round One
Checked Out, My Dear Watson
Was I asleep at the wheel or did one of the industry’s more astute observers of the profession give up his blogging ways?Sure, the Holmes Report website seems up to date, but the site’s proprietor hasn’t shared his acerbic British-American wit for the RSS crowd since the Super Bowl in February. No notice. No farewell.…… Continue reading Checked Out, My Dear Watson