People often ask me where PR is headed. (Now there’s a million dollar question.) In taking a page from the PR playbook, I try to keep the answer simple and stupid. After all, it’s not the number of syllables, but rather the quality of the connection that separates the good communicators from the not-so-good. The…… Continue reading Cruise Control
Category: Scientology
The Beeb Battles Back
When “60 Minutes” arrived on the scene, many PR pros didn’t quite know what to make of this new longer form investigative TV news program. We were not accustomed to having our charges ambushed — as the tape rolled. The techniques of command and control had yet to flourish.Many PR types counselors knee-jerked to the…… Continue reading The Beeb Battles Back