With the arrival of spring, I thought the time was ripe to revisit the Digital Reading Room to give this blog’s more literate followers a digital refresh to their bookshelves, Kindles and iPads. (Anyone using a Nook, SONY e-Reader or Galaxy?)The Thank You Economy by Gary Vaynerchuk Engage, Revised and Updated: The Complete Guide for…… Continue reading Digital Reading Room, Spring ’11 Edition
Category: seth godin
Malcolm in the Middle
One can’t help but notice the brouhaha that Malcolm Gladwell tipped with his prominent dis-endorsement of Chris Anderson’s latest book Free.His New Yorker magazine review of the timely tome, which portends an age where all media content shall be set free, prompted many in the Twittersphere to weigh in (mostly in favor of Mr. Anderson’s…… Continue reading Malcolm in the Middle
Seth’s Tribal Order
In December, I read Seth Godin’s wisp of a book Tribes in which the esteemed digital pundit rallies his marketing-minded readers to break with tradition and take a leading role in the new world order.In a January 2008 post on his blog, he explained it this way: “Brand management is so 1999. Brand management was…… Continue reading Seth’s Tribal Order