Converged Media Rising

Converged Media Rising

Y&R’s Brand Asset Valuator Back in the day, I had the good fortune to work on the introduction of Brand Asset Valuator, Y&R’s seminal study that turned conventional wisdom on its head about how brands are built. Through thousands of interviews across dozens of countries, Y&R concluded that a brand’s “Esteem” is derived through “Relevance” […]

SMR: Social Media Redux

SMR: Social Media Redux

Dave Fleet posted an item last week that took PR Web to task for allegedly “taking the social out” of the social media news release (SMR). Apparently, PR Web has changed the submission parameters, something Dave learned after his SMR was kicked back with the following explanation: “Please review the following editorial explanation describing why […]