How Social Media Drives BIG Events

How Social Media Drives BIG Events

For last year’s Social Media Week event in New York, I had hoped to pull together a session that looked at how big events use social media tools and channels to drive awareness, brand esteem, web traffic and attendance. Instead we produced a PCNY co-hosted event called “Socializing the News” that featured the social media […]

Facebook’s Hackathon Culture

Facebook’s Hackathon Culture

Facebook’s agency relations manager Jennifer Kattula I swung by 360i’s new offices in Tribeca last evening for Social Media Week NY‘s weekly board meeting and holiday get-together. SMW chief Toby Daniels invited Facebook’s agency relations person Jennifer Kattula to walk the crowd through the company’s “hackathon culture,” but it wasn’t exactly what we’ve come to […]

New York’s New Social Scene

New York’s New Social Scene

For those fixated on Egypt last week — either via Andy Carvin’s curatorial efforts on Twitter or via a resurgent CNN or re-cast Al Jazeera — the City of New York and eight others played host to literally hundreds of interactive sessions, panels and keynotes celebrating how social media has come to permeate all aspects […]

Social Media Week Sound-Off

Social Media Week Sound-Off

Yesterday was the official start of Social Media Week, which this year expanded from one city (New York) to a six-city extravaganza of pundits and prophets extolling the personal and professional promise of this media, marketing and communications juggernaut. With its hundreds of events — 80 alone in the Big Apple — this cornucopia of […]