Friday’s Video Views

This week’s edition of Video Views features the always edgy Michael Wolff, the always cutting-edgy Robert Scoble, Conde Nast’s wired consumer marketing prexy, Yahoo on the Cote D’Azur, Omnicom’s Porter Novelli on women and social media, and the great American uniter — soccer.Newser’s Newsmaker-in-Chief on News Corp’s Newsmaker-in-ChiefNo stranger to these pages, Newser’s, Vanity Fair’s,…… Continue reading Friday’s Video Views

Big Agency Digital Cred

The namesake of Ragan’s PR Daily today called out Fleishman-Hillard (NYSE: OMC) CEO Dave Senay with the following tweet: @MarkRaganCEO Fleishman CEO doesn’t tweet, has no Facebook page, and uses ghostwriters to help with his blog Mr. Ragan’s goal: to incite eyeballs to his daily aggregated PR newsfeed. This particular piece took those he baited…… Continue reading Big Agency Digital Cred

Facebooking the Flock

As few as three or four years ago, the tech cognascenti would have led with today’s news that the leader of the Roman Catholic Church is urging priests to blog and embrace digital media. But in today’s Twitter time, that was eons ago. Some social media evangelists may still run with this story, just as…… Continue reading Facebooking the Flock

Twenty-Ten Soothsaying

OK I couldn’t resist jumping on the new year’s list-making bandwagon.Along with Brian Solis’s 2009 retrospective of the most influential Twitter conversations (via Klout), Robert Scoble’s top ten tech Twitterers, Scott Monty’s social media takes, Martin Langeveld’s compilation of media forecasts, and John Cass’s round-up of PR (I mean “engagement marketing”) predictions, among myriad others,…… Continue reading Twenty-Ten Soothsaying

Super Bowl, Social Media and ROI

As this roller-coaster ride of 2009 slowly approaches disembarkment, many PR peeps continue to wrap their arms around the (soon-to-be anachronistic?) term/discipline/movement/phenomenon called “social media.” Today’s New York Times re-posted a post from ReadWriteWeb that captured some social media experts’s take on SM’s ROI: “In the words of one pro, ‘You can lead a horse…… Continue reading Super Bowl, Social Media and ROI

Disclosure

I hate it when friends quibble, and it’s worse when it happens in front of a public on whom each relies for professional sustenance. Today’s case in point: PR Newser’s Joe Ciarallo cited Melanie Notkin (@savvyauntie) as an example of the confusion created by the FTC’s newly enacted social media guidelines (to disclose paid sponsors).Mr.…… Continue reading Disclosure

Publicity Dead? Hardly.

Let’s face it. As ubiquitous as the term social media has become in the PR person’s lexicon (and hopefully client programs) the majority of pros still continue to engage journalists as part of their core service offering.Many (mistakenly) believe that “blogger engagement” falls under the social media rubric, when in fact, it resides squarely in…… Continue reading Publicity Dead? Hardly.

Do Gen Y’ers Hold the Keys to Social Media?

I promise. This is my last report for a while from the field of social media dreams. Today, I had the pleasure of participating in PR Camp New York. The use of the word “camp” in a social media context probably has its origins from the pod(casting) camps made popular when podcasting had what was…… Continue reading Do Gen Y’ers Hold the Keys to Social Media?